MEDIA CAMPAIGNS

Media Campaigns

The aim of the workshop was to offer the participants basic knowledge, tips and tricks regarding the steps of planning a campaign. We have focused on: setting the objectives, choosing the target groups, communication channels, timeline, having a summary of the needed resources and evaluating a communication campaign.

The second part of the workshop was dedicated to a practical exercise, were the participants, divided into intercultural subgroups have designed a campaign and presented it in front of their colleagues for feedback.

During the TC, we had a presentation on how to arrange media campaigns. Here the keywords: choose your topic, set objectives, define your audience, build your message, and be ready to spread it. Ending, participants were asked to prepare their own campaigns. And some of them are planning to run this campaign after the TC. Here are the some examples:

"Domestic Violence"

Objective: Raising Awareness & How to Ask For Help

Audience: 200 students in a high school

Message: “It’s not normal. You have rights.”

Methods:

-Online campaign: Facebook Page, Youtube Videos, Website with info what to do

-Offline: Drama Classes, Performance on the Street & on Wheels

 "The Secrets of Getting Hired"

Objectives: Preparation to Job Interview, CV, Presentation

Audience: Students at the Economical University

Channels/ Tools: Facebook, Posters, Lecture Shouts, Word of Mouth, Partner Organizations, Website of the Club

Evaulation: Number of Attendants, Eventbrite, Feedback Forms.

 “Be Ecoological”

Objectives: Wasting less during TC (food & foam boxes)

Audience: 1- People attending TC 2-Catering Company

Messages: We don’t have to waste, we can use real plates – forks. Companies are more cool with the green labels.

Channels: Talking to people. Making a free-food evening to raise awareness.